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Nathan Vanderhorst | Why Is Zuckerberg Using My Image In Dating Apps?: Looking to Section 230 for Guidance

Karen Hepp is a news anchor for Fox 29 in Philadelphia. In 2019, she filed a lawsuit in the Eastern District of Pennsylvania against Facebook after discovering that the company was advertising a dating website using her image. The claim pertinent here was a violation of Pennsylvania’s right of publicity law. Since Hepp was a public figure who depended on a carefully cultivated image for her success, she argued that her image on a dating website without her authorization jeopardized that image. The District Court dismissed her state law claims on the basis that Section 230 only exempted federal intellectual property claims from immunity.

Are state law claims for violation of a right to publicity immunized from lawsuits by Section 230 of the CDA?

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